Client

Alberta Blue Cross

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Project

The Individual Products team asked for a set of ABC-branded greeting cards they could personalize with handwritten messages for clients. The goal was to create something simple yet eye-catching—something that wouldn’t get lost in a pile of typical mail.

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I leaned into the playful tone by putting the focus on the puns, using a bold, typography-only design paired with striking blue foil for impact. To complete the experience, I fully customized the envelopes and stickers to match the bold blue theme, creating a cohesive and memorable package from the moment it arrives.