Client

Alberta Blue Cross

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Project

Following Alberta Blue Cross’s recent brand refresh, I was tasked with redesigning the full suite of marketing materials for their Individual Products line. This included benefit brochures, sell sheets, posters, and event materials—covering all six products in the lineup.

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The goal was to align everything with the new visual identity while keeping the information clear, approachable, and easy to navigate for a range of audiences. I focused on clean layouts, consistent typography, and strategic use of the updated brand colors to make the materials both informative and visually cohesive.

In addition to the print materials, I designed a new tradeshow booth for the Individual Products sales team. This included a large branded backdrop, counter design, and four supporting product posters. The booth was designed to be modular and easy to set up, while still making a strong visual impact in busy event spaces.