Client

LCBO 

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Project

Each season, the LCBO launches new shopping guides and in-store marketing materials to highlight seasonal products. For the spring campaign, I developed a fresh, patio-inspired theme that aligned with LCBO’s brand guidelines and color palette—evoking the feeling of relaxed, sunny outdoor gatherings.

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To help bring the vision to life, I created detailed Photoshop mockups for each scene, which were used to guide the product photoshoots. These mockups ensured consistency in styling, composition, and brand tone across all visual assets, from print to in-store displays.